The Sofa Guy

Digital outfits for a bored guy in store

Picture a bored guy in your store who was dragged in by his girlfriend. He is your biggest enemy as his bad mood is contagious and he keep your real customer stressed and rushed. And yet, he is your greatest opportunity for 26 min. We are making branded iOS app for a bored guy. The iPad located next to the sofa invites him to take a selfie and the app will propose a couple REAL outfits for him, using his head shot. If he love an outfit proposed, he can share it, email it, or show it to the sales assistant. The intent is to make him a fan of the brand and then convert him into a customer.

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