Learn the industry's biggest challenges and make an impactful product. The First Place prize is a trip to San Francisco to meet with tech and retail industry players.

Fashion and Tech will merge to solve retail and e-commerce challenges at Decoded Fashion's first European Hackathon. On May 10-11 2014, Decoded Fashion will bring together top developers to accelerate innovation at the intersection of Fashion and Retail, and to open the door to partnerships between startups and established brands.

The goal? To create an app with the most innovative ability to support and promote the fashion industry by solving any of the pivotal issues outlined by the Fashion Brief panelists.


The Challenge
The Hackathon is B2B in nature, as it focuses on building new tech that solves relevant problems in the fashion industry. A Fashion Brief will be set by the British Fashion Council ahead of the event, which will lead an open discussion with Q&A to kick off the Hackathon. This discussion will be a panel of top Industry leaders including designers and executives representing brands and retailers.
This frank Q&A is an open conversation about what problems face the Fashion and Retail industries. Participants will learn what solutions they are craving for, the types of startup pitches they like the most and the ones they do not. Learning valuable information on how these industries operate, what they need to do this and the new tech ideas that they need to push them forward.

 



The Mentors

Our utmost priority is to get you access to mentors you won't find anywhere else. As curating this process is quite the endeveaour we will be announcing new coaches and speakers up until the launch of the Hackathon. For now we can confirm: 

 

Location 
The Innovation Loft
69-89 Mile End Road
London
E1 4TT
United Kingdom

Our Partners

AllSaints

Conde Nast International

Fashion Monitor Redbull, Vivid

Skimlinks

View full rules

Eligibility

Register for the Fashion Hackathon HERE

Requirements

The exact brief for the hackathon will be announced live at the event on the morning of May 10th. We can tell you now that it will be focused on retail, Ecommerce, Mcommerce and anything to do with connecting online and offline. The winners of the hackathon will be the team that creates a solution most disruptive in these spaces.

 

How to enter

Register for the Fashion Hackathon HERE

Judges

Chris Morton

Chris Morton
LYST

Gemma Ebelis

Gemma Ebelis
BFC

Olivia Solon

Olivia Solon
Wired

Shazad Awan

Shazad Awan
Condé Nast International

Sarah Watson

Sarah Watson
NET-A-PORTER

David Norris

David Norris
Forward Partners

Bindi Karia

Bindi Karia
Silicon Valley Bank

Jen Rubio

Jen Rubio
AllSaints

Mary Katrantzou

Mary Katrantzou
Alexander Giantsis

Marc Worth

Marc Worth
Stylus

Judging Criteria

  • How relevant is the idea
  • Originality of Idea
  • User Interface/Design
  • Overall Technical Achievement